Food export development in the French overseas territories.

Trade In World helps European food manufacturers develop lasting distribution across the French West Indies, French Guiana, Réunion, Mayotte, French Polynesia and New Caledonia. We combine direct buyer access with the commercial and logistical understanding required to turn a product opportunity into repeat business.

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Markets we visit and develop

One language, several distinct commercial realities.

These territories share French legal and labelling requirements, but their retail structures, importers, competitive sets, purchasing power and logistics differ substantially. A food brand cannot treat “French overseas” as one homogeneous market. We assess the fit territory by territory and customer by customer.

Caribbean and Guianas

Guadeloupe, Martinique and French Guiana combine retail groups with specialised importers, wholesalers and foodservice operators.

Indian Ocean

Réunion and Mayotte require careful management of landed price, shipping lead times, shelf life and local distribution structures.

Pacific

French Polynesia and New Caledonia combine long supply chains, specific import conditions and selective market-entry economics.

Commercial success starts with landed economics.

We examine target shelf price, distributor margin, freight, consolidation, shelf life, labelling and order flexibility before investing in prospecting. Products must remain commercially viable after the full route to market.

Our direct role

From buyer presentation to ongoing account development.

Our food commercial representation covers target-account selection, retail and foodservice buyer presentations, distributor development, negotiation, assortment follow-up and market feedback. Regular visits allow manufacturers to understand why an offer advances, stalls or needs adaptation.

For broader projects, our Fractional Export Director service can prioritise European and international markets and coordinate execution beyond our direct commercial footprint.

Is your range ready for long-distance distribution?

We review price, margins, shelf life, labelling, logistics and internal responsiveness before proposing a mandate.

Discuss your range →