Commercial Representation
For brands with a clear strategy that need lasting commercial presence: account opening, distributor development and customer management in our markets.
How we work →Food sales representation & fractional export leadership
Food sales and export development for European manufacturers.
We help European food manufacturers grow through two complementary scopes.
Direct commercial representationBelgium and the French overseas territories
Fractional Export DirectorFrance, Benelux, Europe and selected international markets
A strong fit for manufacturers and brands with a distribution-ready offer, suitable production capacity and genuine export ambition.
Exploratory, confidential and without commitment.
01
Understand
02
Prioritise
03
Connect
04
Implement
05
Measure
Where is your export growth stuck?
Select the situation closest to yours. We will highlight the most useful starting point—not a rigid package.
Recommended start
01
Export Diagnostic
A focused review of products, margins, capacity and export history, ending in a prioritised 90-day plan.
5–7 weeks
Three services. One commercial objective.
Choose the response that matches your business need: sales development, export leadership or targeted sourcing.
Fractional Export Director
To structure, prioritise and lead your export development without immediately recruiting a full-time export director.
Market priorities, route-to-market design, partner search and hands-on execution support.
International scope: France, Benelux, Europe and other markets selected according to the project’s potential.
Explore the service →Food Sourcing
To identify reliable products and suppliers compatible with your commercial, quality and logistical requirements.
Our sourcing approach →From plan to commercial execution
We work with your teams to turn priorities into measurable commercial action.Our direct commercial presence
Close to customers, even across complex territories.
We work across Belgium and the French overseas markets, with retail, wholesale, cash & carry, foodservice and hospitality.
From a first introduction to nearly 40 products distributed across six territories.
More than five years of development show how field insight, supplier commitment and consistent execution build sustainable distribution.
Client story · European fresh-food manufacturer
5+
years of collaboration
6
overseas territories
≈40
product references
The challenge
A European fresh-food manufacturer wanted to develop a brand that was still unknown to buyers in the French overseas markets. The range, formats, positioning and logistics also had to be adapted to the realities of each territory.
Our intervention
Trade In World built the business progressively, territory by territory. We presented the range to retail buyers, managed commercial follow-up and shared direct field feedback with the manufacturer.
Those insights helped adapt the assortment, formats, positioning and commercial approach to each market.
The outcome
- Commercial presence across six territories
- Approximately forty references distributed
- Listings with major retailers and recognised national retail groups
- Recurring business and continued range development
What made the difference
Regular field presence, direct access to buyers, continuous market feedback, strong marketing support, logistical flexibility and a close working relationship with the manufacturer.
Fractional Export Director: three engagement formats.
Depending on your export maturity, we can begin with a diagnostic, take on an execution mandate or identify the most suitable distributors. These formats can stand alone or follow one another as the project develops.
Export Diagnostic
Narrow the field before spending commercial time and budget.
- Product and margin review
- Market and channel priorities
- 90-day action plan with KPIs
Execution Mandate
Turn an agreed plan into coordinated action alongside your team.
- Commercial workstream ownership
- Pipeline and partner follow-up
- Weekly progress visibility
Distributor Search
Identify, qualify and approach partners with a market-ready proposition.
- Target profile and shortlist
- Qualified introductions
- Negotiation and onboarding support
The first 90 days.
A simple operating rhythm keeps strategy connected to the next commercial decision.
Days 1–30
Focus the opportunity
Validate economics, select the best market–product combinations and define success measures.
Days 31–60
Build the route
Prepare the proposition, map priority partners and launch disciplined outreach.
Days 61–90
Convert learning
Advance qualified conversations, remove bottlenecks and decide what to scale, adapt or stop.
“We don’t just deliver reports. We implement them.”
Senior export thinking, connected to field execution.
Experience connecting strategy, profitability, logistics and field reality.
More than ten years of commercial experience, regular field presence, direct buyer dialogue and the discipline to assess price, margin, logistics and operational feasibility together.
Founder · Field-led export development
Sébastien Méhats
With more than ten years of commercial experience, Sébastien works at the intersection of food sales, sourcing and international business development. He combines financial discipline, senior commercial judgment, direct access to buyers and regular field presence.
Trade In World acts not only as a sales force, but as the supplier’s eyes and ears in the market—sharing insight on customers, competition, prices and emerging opportunities.
Discover our approach and experience →A first confidential conversation
Let’s discuss the next market to open, structure or accelerate.
A few details are enough to prepare a useful first conversation. Your request is sent securely and reviewed personally.